Social Media: 5 Days to Taking Your Business to New Places

So, when it comes to social media, it's time to get your business's head in the game. But with so much going on in the world of "Web 2.0," where do you even start?


Right here.


Get your company jetting full-throttle into the buzzing, booming world of social media in just five days, with little more than the ability to operate a computer and conduct a Google search. In no time, you'll be generating your own posts and mixed media* like you were born to do it. But since you probably weren't, the Post Office will take you step-by-step through shipping your business all of the places you want it to go via social media.
*Disclaimer: if you think the internet is a device for catching something indoors or that Facebook is a photographic novel depicting the human countenance, you may want to start here or here before attempting to utilize anything on the Post Office.


The Post Office Flight Plan
Day 1 - Preflight Inspection
Day 2 - Safety Presentation
Day 3 - Buckle Up
Day 4 - Takeoff
Day 5 - Cruising Altitude


Preflight Inspection
This portion of the 5-day tutorial will ask you vital questions to help determine what your goals are for implementing social media for your business, identify your key audience and stakeholders, pinpoint the results you'd like to see and decide which social media platforms are most essential to your overall intentions and strategy.


Safety Presentation
Just because social media is fun doesn't mean it doesn't also need some serious consideration. This portion will pose important questions for helping you build social media policies and guidelines for content and interactive responses. It will also offer tips for what to do in case of an "emergency," such as posts from a disgruntled customer, or any spam or not-so-G-rated link shares.


Buckle Up
This portion will guide you through creating a topic/source list and schedule for your posted content, so you have items safely situated in your overhead compartments, valuables tucked neatly below the seat, as well as something exciting and interesting to do during the flight right in front of you. This way, you'll never find yourself scrambling for content, and you can sit comfortably in the peace of mind that comes from prior research and strategic planning.


Takeoff
You're about to be in motion, so if high velocities make you queasy, pop a Dramamine and get ready for an exciting ride. This portion will give you tips for how to format your first posts (as well as those thereafter), how to reach your intended audience, and provide helpful sites for maximizing your efficiency.


Cruising Altitude
Finally, the stewardess is making rounds with ginger ale and peanuts, and your seat no longer has to remain upright and locked. Sit back and enjoy creating content for the social media you've now activated, respond to posts according to your business's mission and pre-established policy, and get a list of the best sites for monitoring your social media activity.


Are you ready to go places?


Time for check-in.